Act Security

A rebranding initiative aimed at building a cohesive and trustworthy visual identity across all channels.

Project description

The process

The project focused on repositioning Act Security as a modern and reliable player in the security industry. The rebrand included the development of a unified visual identity and a complete redesign of the company’s website. Through close collaboration with the founders, the work centered on translating the company’s values — trust, innovation, and professionalism — into a visual language that would reflect its mission and broaden its appeal to both corporate clients and the general public.

The outcome

The new visual identity and website successfully repositioned Act Security as a forward-thinking and dependable brand. The design system ensured consistency across all touchpoints, while the SEO and marketing efforts led to measurable results — most notably, a 177% increase in website traffic following the launch. The rebrand strengthened the company’s market presence and laid the foundation for long-term growth.